Jamie's big vision

“ Everything we do is about improving lives through better knowledge of food, where it comes from and how it affects our bodies. Whether it's training disengaged young people to give them careers in the restaurant industry; campaigning for real food in schools; teaching kids how to grow and cook food; or teaching adults who have missed out on those skills how to cook from scratch, we want to show that making simple choices can make a big difference. It's about making people more streetwise about food and inspiring them to reconnect with it, regardless of their background. We want to give everyone the tools, skills and knowledge to make a lasting, positive impact on their lives. Our hands-on and simple education projects reach kids as young as four years of age, through to people in their 80's. They are about raising awareness and individual responsibility, resuscitating the dying food culture around the world and, ultimately, keeping cooking skills alive. ” Jamie Oliver

2022

To train over 1,000 disengaged young people for careers in the food industry.

To establish a Ministry of Food centre in EVERY city in the country.

For EVERY primary and secondary school in the UK to have a curriculum-based growing and cooking programme.

To see a decline in diet-related disease as a result of better food knowledge and cooking skills.

Our history

Jamie's big vision